En el App quedará así
<appSettings>
<add key="bd2012" value="Data Source=SQLEXPRESS;Initial Catalog=db_Matricula;Persist Security Info=True;User ID=eaurazoc; Password =clave"/>
<add key="bd2013" value="Data Source=SQLEXPRESS;Initial Catalog=db_Matricula;Persist Security Info=True;User ID=eaurazoc; Password =clave"/>
<add key="ClientSettingsProvider.ServiceUri" value=""/>
</appSettings>